It’s one of the first things people see when interacting with your brand. The logo is a company’s visual identity, and it should be simple, memorable, and aligned with your brand values. However, coming up with a great logo isn’t easy. Depending on the type of business and its audience, a logo can take anywhere from a few hours to several days to finalize. It all depends on the scope and complexity of the design brief. If you need help coming up with a great logo that reflects your brand values and is also memorable and simple, here are some ideas:
Bring clarity to your brief
At the start of any logo design project, the client needs to present a clear brief. This will help to focus designers, and it’ll help to avoid any miscommunication and design dissatisfaction down the line. A good brief will include these elements: – Your industry – what kind of business you operate? – Your brand values – what do you stand for? – Your audience – who are your clients? – The nature of your business – what does your business do? – The goals for your logo – what do you want the logo to communicate to your audience? – The tone and style of your logo – what do you want it to look like? – The function of your logo – what does it do? – The colour scheme of your logo – what colours do you want in the logo? – Your visual cues – what do you want people to see when they see your logo? – Other elements to include – what else do you want in the logo? – Other elements you want to avoid – what should be avoided in the logo?
Define the visual elements and fonts
As part of your brief, you should include the colours and visual elements you want to appear in the logo. You might want to include some of the colours from your brand’s colour scheme, or you might want to use colours that are rarely used in your industry. For example, a law firm’s logo might use red because it’s often associated with “red tape,” bureaucracy and authority, but it may not be the best choice for a yoga studio. Next, you’ll want to define the fonts you prefer and any restrictions or design parameters. For example, you may prefer that your logo use a sans serif font, or you may want to keep an open mind. If you’re not sure which fonts will work best, you can do some research on different fonts that are commonly used in logos and their connotations.
Ask for unique and simplified ideas
The more specific and detailed your brief, the more unique and simplified ideas you’ll get back. You can ask designers to come up with as many concepts as you want in their initial design brief. You can ask them to provide several different ideas with variations, or you can ask them to put together a mood board with different visual cues. It’s best to give a lot of creative freedom at this stage, so you can get a feel for the designer’s process and style. When you provide a detailed brief, you’re providing guidance and direction, as well as a framework for designers’ creativity. You may also want to ask designers for their sources of inspiration, as this can give you an idea of what visual cues and styles they’re drawn to.
Check your emotions
When reviewing initial concepts, take an emotional inventory and check your feelings. Do any of the concepts make you feel something? If so, why? This can help you get a better understanding of what you want out of the logo and what it means to you. For example, you might find that one concept makes you feel confident and bold, while another concept makes you feel nostalgic and sentimental. The emotions you get from the logo designs can help you determine which direction you want to go with the logo design and what the logo means to you.
Think about your audience
Another important aspect to consider is the message your logo sends to your audience. For example, a flower logo may be a good fit for a florist, but it may not work for an engineering firm. If you have a pretty good idea about what kind of people you want to work with, you can think about their personality traits, likes and dislikes. Next, think about what message you want your logo to communicate to your audience.
Finally, when it comes to creating a logo, the most important thing is to create something that is easy to remember. Ideally, a logo should be easily recognizable and should be something that people can picture when you mention your company by name. The process of creating a logo can be challenging, but with the right amount of planning, research, and creativity, you’ll be able to come up with something that represents your company perfectly.
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